The AI Marketer's Playbook
The AI Marketer's Playbook is an actionable podcast focusing on AI and marketing. Each episode covers AI strategies, tools, and trends that are changing marketing. Listen to interviews with industry experts, analyze case studies, and get practical tips. This podcast is for anyone looking to leverage AI in marketing to improve results.
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The AI Marketer's Playbook
37 | How Florian Camiade Builds with AI Agents and Copy
In this episode, Florian Camiade, creator of tools like Blueshell AI and co-architect of the AI-Powered Builders course, explains how he combines his creative background with technical strategy. He walks through his process for building effective AI-driven marketing content—from research to writing to deployment—while also breaking down the real potential of AI agents in business workflows.
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And welcome back to the AI Marketer's Playbook where we cover actionable frameworks to help you leverage AI and marketing strategies in your business. My name is Audrey Chia your host, and today I have with me a friend and a special guest. Florian Camiade Now Florian is an entrepreneur with over 10 years of experience, including five years being an expert in marketing. He has been instrumental in creating, creating amazing AI tools such as Blue Shell, ai, file, dash and an, but not only that. Florian has also co-created the AI Powered Builders Training course, and he is a pro at helping businesses gain visibility through content strategies that integrate ai. Today we'll be talking all about ai, content marketing, social media, and all things fun. Welcome to the show, Florian.
Florian Camiade:Thank you very much. I'm very happy to, to be here and to talk with you again, and I hope I will bring some, uh, interesting stuff.
Audrey Chia:I have been looking forward to this chat. Now, you are one of the most insightful copywriters slash marketers using AI on LinkedIn that I have seen, and I have been a huge fan of your content. Can you tell us a bit more about how you got started? What were you doing before ai, and then how you even, you know, dived into the world of ai?
Florian Camiade:Okay, so to, to make it short, um, like a little more than 10 years ago, I was, uh, mostly a photographer and a videographer. And so I work mostly with entrepreneurs. Um, I was helping them, uh, to have a great image to make a, a video for their brand and this kind of stuff. And, um, with a time, um, I learned more to sail this part, like for me. Uh, and um, and it's like, uh, with time, uh, I did like less art stuff and more marketing stuff, but naturally, but I was quite bad. And, um, that's why like five years ago it was, uh, during the beginning of, uh, COVID, um, it was around this, but it was like, uh, just by luck I, I start to learn more about marketing. Um, uh, to, to compensate this. I was like, okay, uh, uh, I know that some, some parts are missing and really want to understand how business work. Um, and, uh, so then I start to dig way more. I start to, to do some, um, uh, courses, official courses in, in France first. Uh, and, um, and, uh, I start to do a funnel like, uh, so it was a, my, my first thing was like, uh. Doing some basic websites with WordPress, but after that, like doing like, uh, um, ads, like Facebook ads to, uh, and uh, to a landing page with, um, magnets and. For example, uh, a sales copy like, uh, VSL, like this video sales letter. And so big part of our work was like writing stuff, mostly writing stuff, find the good ads, and then find the, find the good copy, the big copy. Then do email, uh, uh, image, nces, uh, all the, all that stuff. And of course, straight products. So, um. Uh, during this moment, um, I started to do this for me and I started to do this also for other, other person. So it start to accumulate, like, okay, I know how to do images, video, this kind of stuff, but also no, no, kind of know how to write because I find it, I find it quite, uh, copywriting to be, uh, quite hard. Uh, I like to say. Um, in fact, uh, as you already know that because it's an expert on that point, it's like, um, copywriting is, um. It's easy to do, copywriting It's even easier to, to do mistakes. But's, uh, that's what I like to say. Like, uh, because it's sounds, it, it's sounds simple. Yes. So at a certain point you can see what, yes. Okay. Sentence should be Sure. This stuff. Yeah, but there's some utilities you need to understand. It depends on the, on the language it, on the, on the niches, all this kinda stuff. Um, so you can quickly get wrong, in fact. So without knowing it, and also you do the ads. And then, uh, trumpet fail, make a zero$0 and like, okay, I need to change something. And you need to analyze, okay, is it for ads? Is it for the landing page or is there something on the web video? So overall, that's it. And then, uh, to more than two years ago, AI start to, to, to appear. And of course like, like, you know, when you. Uh, we are all like, uh, uh, uh, what, uh, what can we do? Uh, yeah. Yeah. So, uh, of course, uh, we start to dig and then I start to say, okay, um. I start to write, uh, write in public, uh, even though I'm, uh, quite bad in English, as you know,
Audrey Chia:you are not, but, okay. Anyway, Flo is a great writer. Just check out his content. Okay. Please continue.
Florian Camiade:So, so I, I try to do, to do my best and, um, what, what happened is, uh, I got, I've got a problem is, um. I, I was, uh, writing a lot for other people, but nobody was knowing me, knowing me except some, some of my customers. And then, uh, then, um, this, I got in some problem in my business because I was like, nobody. And I said, okay, uh, let's confront myself to the international, uh, market. And see if I can, uh, take, uh, attention myself. So I start with a, like a, uh, but first I start on LinkedIn and then after two days, I wa I was, uh, banned. Like they thought that I was, um, like a bot or I don't know, something like this. So I said, ah, for, let's go on Twitter because I have no choice. It's like I wasn't put up. Uh, but it was Twitter at this time. And so I start to write, uh, like with two followers and say, okay, let's, let's see what can bring attention. And there was a wave of AI course, so it was little easier at the, at the moment to speak about this. Um, so at this moment I start to progress and like six months later, a little more, uh, I get back on nicotine. So great new account. Uh, on, and, uh, and then I start to, uh, to, uh, to post, uh, the, and um, because, uh, I worked a lot on XI was already like, uh. Like, uh, trained, they say for content creation, um, because, uh, X is, is really a difficult platform. I honestly, I don't recommend it a lot. Um, think I told do this last year. Last year. It's like, uh, uh, uh, I mean, I recommend it, yes and no. Uh, it, but it's very, very special. It can be very aggressive or sometimes there's nothing like you just switching the void. Uh, so it can be quite hard, uh, on nicotine way more, uh. Uh, there's a lot of work, lot of work to do, but people are more, you know, they react more, more easily. They talk to you, uh, don't insult. Because they're, there's their face, you know, it's professional, so they don't do, uh, so I, overall that's almost, um, that, that's not everything, but overall, that's it. And in the, in between this, uh, I start to work with Paul cover, uh, Paul cover, like, I, I say that she had the under, uh, Paul cover who, um, so first I helped him to, to go on, um, on social media. And he, he was, uh, he became really successful and, and now he continue to do that and he is a more, let's say he is an AI guy who is a more, a builder who was very technical guy. Um, and so, so I continue to work with him and the projects like, uh, like, uh, Bruel AI and all, all the stuff you, you mentioned at the beginning, it's mostly with him, but, uh, but I'm doing that. So that's the I the main.
Audrey Chia:It's so amazing that you actually made so many pivots, um, and you started off as a photographer or someone in the design space. Right. But it's really interesting to see, like, I think that same creative thread that you had.'cause I'm, I'm sure that, you know, as a photographer, as someone who is interested in creativity, you, you are already thinking of ideas, but that now the ideas just, just get translated as. Words or as copy and marketing. Right. Do you feel like that has been that journey for you? Um, you know, being able to translate creativity in other forms?
Florian Camiade:Uh, yes. That, that's, that's interesting topic.'cause we speak a lot about creativity and, uh, I'm mostly a, a creative guy at the start, so the photography and before that it's not very important, but I was musician. Musician, wow. Uh, just, it was like, uh, completely non connect, but I was doing jig and, uh, I'm, uh, I wasn't, uh, I'm not afraid to, to speak and to play in front of people. Uh, but there's a lot of creative part, uh, on this for sure. Um. And, um, so for me, when, when I start to write, the concept of creativity is not, it's not new for me. Like it's, it's normal. Like you, it's like a, it's, it was my daily thing. The, the hardest thing was to, uh, in fact, to put this on paper, it's like, let's slow down because I was not a guy who was writing a lot, uh, even maybe not writing at all. So I was only doing like, uh, let's say design stuff or musical stuff. Uh, so, uh, when I, when I start to write. I had to focus. It was hard to focus, uh, but it was, uh, uh, more easy to find idea. I would say it.
Audrey Chia:Please send us some links to your, uh, musician days. We would love to listen to that. I will be sure to link it in this podcast. But coming back to the topic of AI agents, right, so you're talking about working with Paul, not just to grow his LinkedIn, but to really figure out how do you bring AI agents to the world. I think the term AI agents is still very new to many people. Can you tell us a bit more about what exactly are AI agents and how are you and Paul collaborating on. Building agents that actually work.
Florian Camiade:So, uh, what's, what's, uh, the question of the, it's like the difference between, agents and the automation. That's a lot of confusion about that. automations, uhlet'say first, even AI automation, it exists since before ai. We just add the ChatGPT things around this. it's really like, you do like a, sequence of triggers No, just, you know, this person click on this and they receive this email and go on this web website and they do this. And this is really strict. The agent ar ai and they need to to think. So that's why now we have the reasoning models. So difference, let's say if, an automation can scrap on the website, but if a website you think something's change over website, there's an update, the automation, will be broken or I can't find the, button. Something like this, where an agent can think, so it will check it's, oh, I can't find the button anymore. Maybe it's another place. So we start to, we will dig more and we'll do we think and find the new button or something else. So mostly that's the difference, is why it's autonomously. It's, not a real person. You don't need to exaggerate. but it, think so, both are complimentary. Okay. They're complementary and you need the automation, you know, your parts to, have something very strict sometimes. But now we have, the ability to have something that, when there's a problem can solve a problem so the agent can solve problem. But in a very specific way, depending on how it's, created
Audrey Chia:Oh, interesting. Right, because I think a lot of people still think that AI is something where you give a set of instructions to, but it seems that agents are able to problem solve by themself. Right. And uh, my question to you is there has been a lot of talk about how agents are not quite there yet, and some people, you know. Call automations agents. So there's still a lot of confusion. Um, but what is, for example, one use case where you and Paul are working on right, where you actually have that AI agent, you know, being able to think and then create the output that you're looking for. What is an example of something that is already possible right now?
Florian Camiade:Oh, okay. So, uh, let's, uh, try to give an example, but it's not too much complex. Oh. It's quite boring. Usually it's for boring stuff. It's very powerful. But for example, uh, it's like, um, um, when, when, uh, when someone, uh, let's say you have an entrepreneur, uh, who is doing, uh, uh, I know is, uh, selling, selling really pricey stuff, like I don't know who. Anything like this. Um, and uh, usually they have a lot of information about their customers, like in a, an Excel. Um, there's a, there's a, they have a lot of stuff, but really, really like, like a hundred sometimes of, uh, criteria. Um, and um, and they have a lot of call and go back and forth like this, and they need to adjust the things. Um, a good example on this is, for example, an agent, uh, can for example, analyze a transcript of a conversation with a customer and understand if, uh, uh, the customer, a prospect customer is like, uh, um, saying that, uh, he wants, uh, I don't know. Uh, he, he wants a place at, uh, at this, uh, this town specifically. Uh, and uh, and then. Virgin can. Okay. I understand that he wants to be in this town and will correct this or add this. By, by himself. And, um, that's an example that is quite boring. But, uh, it, it can, it help a lot companies to, to, um, to win time. You know, because of a, a lot of, so this, this was, this one, uh, is a boring is an example I admit. Um, but, uh, the agents still actually can, uh, it'll write something. So it's, it will, here take this in the conversation. And put the inform information in a good, uh, good place and can act more if we say, okay, if you want to act more to draft an email or draft anything, it can, can do.
Audrey Chia:And I would love to know, right. So from someone who perhaps is just using like chat GPT to create different workflows and then using, um, you know, uh, Zapier to link different workflows, what would be the difference between, um, building out a workflow where you're using a tool like Zapier to just, you know, link different things versus having an agent to do that for you? What is that main difference for someone who is, you know, still very new to this?
Florian Camiade:Yeah. Um, so, so to be, to be, uh, honest, I think for a lot of people is still, uh, enough. Let's say, um, if you, if your automation is good for you, you don't really need to change this. Um, it's, um, because, because an agent for now's still quite, uh, long to build, it's quite difficult to build it. Um, let. Uh, when I say specific needs, it's like always the same stuff as repeat and there's no need to solve a problem. Okay? It's not something complex. Automation is enough and Zapier will be enough in a lot, uh, a lot of situation. If you need, like I said before, like to adapt to change some, some parts and you want something like, can think about this then and joint is useful, which mean that, um. Uh, in my opinion, agent for now is kind of agent or more useful if you have a lot of data, uh, a lot of things that are more moving, and that's why it's very good if you're entrepreneur, it's very good to know how to build it. Uh, it'll be easier and easier to build it, uh, but um, to, to help other entrepreneurs. Um, but, um, I mean, at a certain point, I, it is good to solve with automation for a lot of people. If you don't have a lot of data, a lot of things that move. Automation or enough.
Audrey Chia:I think it's very interesting to explore the potential of agents. Like even now it's really so powerful and I can see like, you know, how it can have a lot more use cases in the future. What do you think are some potential use cases for agents and maybe marketing or copywriting? What do you think could be the future of, you know. Marketing even. I always think about it because like it's very easy for us now to use ai, but I think once you have, um, agents that are capable of thinking for themselves, then I do think that it can be exciting, but also a bit scary. So I wanted to get your thoughts on, you know, what could a very real future for us look like?
Florian Camiade:There's so many stuff that's, that's going to happen. But, um, in my opinion, um, of course there are people that, uh, can lose their job because they can, uh, do a lot of stuff. Uh, but what I like is, as a marketing guy, I would say what, what I really like, uh, is, uh, uh, the ability, like a deep research, you know, thing like this. If, if it go, can go deeper. For now, deep research is really good. But not enough for me. It's like if it's really like something that, uh, search for like all the competitors you know and understand. Uh, the value of the competitors because that, that's the thing, is like, oh, we can show you competitors, but, uh, sometimes you go on the competitors and you see that the guy, uh, I is not a lot of engagement or he's not really, uh, don't do lot, much money. In fact, uh, so on this, uh, I think it's not good enough. So when it'll be good enough, it's like, it's for complete marketing analysis. You're like, okay, I need to do a an MVP. Uh, on a project. It's long, it's boring. Uh, I can just ask ai, uh, so I know if it's a blue ocean or no. And this on this is like, uh, because if not, you lose a lot of time after you work and your off. In fact, it was not the place to to be. So, um, for the, um, agent, uh, I think the, uh, mere will really like a powerful marketing agent at the beginning. Let understand when can say no, you should not go in. That's will be, uh, not, not saying especially yes, but saying, don't go on that because you, it'll be really hard. So that's, that's something that's, uh, uh, I think is going to happen and I would really like to, to happen.
Audrey Chia:Yeah. Like what you say about the research part of things. Right. A lot of copywriting isn't about the copy, but. The research and then the audience psychology, and then figuring out even like what are your value propositions? And these are things that perhaps having AI to do the heavy lifting for you can really then, you know, free up your time. So you can just focus on like finding the insights that matter and then crafting the actual copy. Right. Um, and in your opinion, Florian, like for example, when it comes to copywriting and marketing, even without ai, because I also know you're an expert at this, right? What are some. Basic foundational tips that people should know before integrating ai. And also when they think about integrating ai, what should they do then? Because I think there are two groups of people out there, people who haven't even mastered copywriting, but want to, and then people who have some understanding but don't know how to use ai.
Florian Camiade:Um, okay, so I, I know what you're already expert in this topic. Um, so, um, my opinion on, on this is, uh. You, you still need to do a big part of the work. Um, not a big part, but just still need to the, the brain to, to put some brain in this, uh, because the writing parts are first. Uh, don't use AI if you don't understand the stuff. So, uh, I can see a lot of people that, uh, they, they will copy, uh, copywriting stuff. Uh. With AI from someone else, but it's obvious that they don't understand it. And then you sound like everybody that use ai. Um, and uh, so it's like on paper you look at the copywriting, it seems good, but, uh, there's something like very generic, you know, this generic thing. So this, if you're a beginner and if you don't understand, um, this is very common. So it's like it's empty. It's empty because usually don't create a lot of stuff and then you don't understand. And what happened is you call, uh, your customer and they realize that, uh, of course when you speak, uh, you can feel that the person, uh, know the topic or not. You see? Uh, so, um, you can, now there's already a lot of people that are that situation, so they, that's why there's a lot of creators, small. That's only write, they never do live, never appear and don't speak. Mm-hmm. And sometimes speak to them like, oh, you don't, you want to do something? No. You know, I'm, uh, prefer to write. Usually it's because you don't know your topic, you just drop it for someone else. So copywriting for me, the, the trap, uh, the first thing, uh, is to not do your part of work. You still need to have some brain still need to read and to understand. And, uh, the, the AI can help you to, to take the, the most important stuff and to correct you in a lot of ways. That's just the one part. So for people who are already like doing coopering, usually what happen is you like, oh, but um, I'm better writer myself. I, I hear a lot of that, uh, lot of time. Like I can write myself, why should I think it's not that good? Also, a lot of people know they use J GT like one year ago. Uh, and now it's completely different. Now we are, even now we have JG PT 4 1 5, which I think for writer is even, even better, uh, in my opinion. Um, but even for always it is really, really good. Uh, if you know how to use it. And, um, so for example, if you are already a, a writer, um, of course you need, the first thing to do is swap file of what you do. Yes. Uh, to, to use. Also, it's basic for us, but everybody should do that. Like just, uh, do, do swap file, um, like, uh, on Google Doc dog cakes, and then you have it. And you can use, for example, choose tools. So. So that's the first thing. Um, but still for the research of ideas, um, it, it can help. I still, I still think that if you're a operator, um, for example, it's really good to adapt, uh, format. For example, you are doing carousel and you, you know it, you want to adapt it. You the post to single post, you already did the, the big stuff you. And then you say, okay, ai, please do this, uh, in my style, but in, uh, for Instagram, uh, do this for whatever. So, um, when you are already a writer, I think you should definitely continue to write. Um, uh, but you should also help yourself as much as you can. Um, especially for, for me, it's to recycle stuff and to adapt format. I think for this is really, really great and of course correct because sometimes, uh, um, yeah, I would say, uh, I will go in this, but to correct like, uh, some ideas or sentences, the specific one. Uh, the reasoning models are interesting that you can say, okay, uh, can you roast, uh, what I'm doing on this, uh, about section, for example? And, um, I, I did that and I was like, uh, really impressed. Like, uh, it's like to speaking to another expert copywriter. Um, so if you're already a quite just, just basics, uh, you have basics in copywriting, um, you can understand. You know, the conversation with the, the ai understand, oh, and they really telling you, okay, this sentence, this word is maybe a little too much for your audience. And so you can go back and forth and they say, oh, you can change this. And so there's a really like a debate, like we an expert. So for this, that's for, uh, copywriter, if you're already writing stuff, it's really powerful to, to mix the JGPT, like 4.5 to write stuff. And that is, but it's really powerful to speak with, uh, reasoning models so they can really like, uh, challenge your brain, change your mind, and you're like, oh, in fact, uh, that's a good idea. Or that, and, and it's really good because you can say to, to the ai, okay, no, I don't like this idea. You explain why. And then AI will say, okay, understand. It's like speaking for someone who is really good and then say, okay, let's adapt it. And at the end. You take some time, but the results are really, really insane because you don't have to, it's not like you are alone doing your copy and thinking, Hmm, is it good or not? Just ask an, uh, a model, like a one or three mini. It's, it's really like, uh, so much value.
Audrey Chia:Yeah. Oh my gosh. And I think what you have done is really demonstrated the power of not only utilizing copywriting, but understanding ai, like how you are picking different models for different use cases in your copywriting flow is a beautiful blend of your own, you know, mental thought processes as well as leveraging the best of each AI model to get to like the final output. And I think that is beautiful. Um. I would also love to see if you have a demo for us of how you actually combine, you know, your thought processes with AI and how does that actually look like?
Florian Camiade:Okay. So I can, uh, I can choose some, some stuff. Um, I will share my screen if I can up on the return here. Okay. Let's, uh, let's try it. I'm discovering the. The, okay, so I will share, I will share my, uh, my entire screen, everything. Okay? Um, so you should, uh, can you see, okay. Yes. Can you see now my screen?
Audrey Chia:Yes. We can see your screen now. Yes.
Florian Camiade:Everything, as you can see, uh, you don't have a lot, a lot of, uh, tabs open. That's normal. So, yeah. So, okay. Um, so for example, um, I'll show you the example. We, uh, we both, uh, okay. Um, so, uh, this is, uh, this is the page of Vancouver for ai Trans Can, so here he's selling his service. So it's a service page. Let's imagine this. And, uh, with this, uh, we did, we did that with, uh, with ai. So I did a copy, and here's here, there's a VSL with those sales letter, uh, which is like, uh, not that long, like maybe, maybe, um, eight 80 minutes, something like this. And then there's the, the website you can see, um, by the way, it's not, uh, it's. It's, uh, this has been done with, uh, so it's not a WordPress or anything, it's just, just, and as you can see everything here, um, I help with, uh, myself with ai. And the most important thing is, um, in fact the video. So, in fact, what happened is people, they see a post, for example, finalist. They see a post from Paul about AI agents and the linkable service. And say, okay, you want to know more, you want an agent? Uh, click on the link. So it's one page because if you, if you click there, just, uh, anchors you see, you just, uh, you just, it's one page in fact. And, and if you click on call, you go, you go, you just, just take your call and that's a, a form, and, and you, you do that. So that's how, um, service, um, when you, one person they want to do service, it usually work. And the, the video here is very important to connect. So here's, there's a big part of the text and, um, uh, what, what, um, what I did for that is, uh, I will show you the example. Um, okay. Um, so, um, so here. That's, um, that's, uh, a big, big conversation as you can see on, on charge pt, where, where I iterate, I iterate a lot, uh, to, to find, find the stuff. So, uh, what I did a lot is, uh, you really love, because on this, it's not like perfect prompt. So, uh, I be honest, uh, the perfectionist of our point, they were very probably, uh, to be, uh, very, very angry that, uh, on this, I'm more like in a, in a creative process. So, um, usually I don't really care. Just give. Good examples. And then, uh, I talk with ai. So what happened is, uh, as you can see, uh, I give a, a copy sales, uh, copy sales text. And, uh, so how, how I did that first, before that I did some research. So you can do this with, uh, publicity work if you like. Group is powerful, even though not people don't like, uh, don't like it, but it's, it's, it's powerful. Um, but uh, also when you like, like your topic. In my case, uh, I mix both and I research myself because, because I like it. And, and that it, so for example, um, I said, okay, let's do a swipe. Uh, so you know, the swipe, you know, it's like when you take a, um, from another niche, um, the, the, the copy from another niche and you text the structure. Another nation, you know that this works. So for example, I will be transparent. This is, uh, a transcript, uh, of, uh, of a video, um, sales, sales copy of, uh, Ravi, which is a very, uh, very, very, uh, uh, effective, uh, service guy on, um, marketing agency. You can find his YouTube channel, uh, and is mostly like a funeral guy. You don't speak about AI almost at all, but speak about services and marketing. Um. Um, so I take his copy and see. I give it, uh, I give it like a, like a very brutally give her everything. Uh, but, uh, and I said, okay, green pattern at this moment, uh, uh, shows, um, of free. And, uh, so at this moment you can see when I ask you see it's recent. So, uh, then you see for all, because it's the last model, I just, at this moment it was all free. So I'm more free. And I said, okay, now think, because I want, at the beginning of copywriting I don't want to this to write at all. I don't care. I want this to think, uh, and I find I find it way better. So of course it's going to write stuff, but. What I want is structure. So he, he's going to, he's really good to understand the structure, so Okay. Start to give a structure, like, okay, thank you. And now we start to give o other one so you're not forced to go back. One is enough, but at this moment I was really like, um, doing a lot of stuff, not so same I give from another guy, same. It's reason. Okay. So start to look. This helped me to, uh, to think and to find other ideas and to say, okay, what can we adapt with, with follow? Um, then, uh, I, I give a, I give a webpage of, of this guy who's doing the SEO o Um, so same like, let's say, let's see, okay, on the, on the, the, so this is the text on the page, not the, the video this time. So I, I stayed, so I remember in the chats. I continue, like you can see there's quite a lot. I think I, I get, I gave like, uh, like four, five, uh, four, five copies like this. So I did quite a lot of search before, um, I even gave a, a French one, so, uh, it's no problem. Uh, so you can give overall languages, it should understand, um, and okay. Okay. So sometimes you see I'm like, uh, no, no, don't write. Please. Just don't understand. Like, uh, um, and then, and then, uh, you see, I continue. Sorry for it's quite long. I, and, uh, at this moment, uh, I gave a say. Okay. Now, um, I gave the info, uh, we, we have about AI agents. So it's the proof of this kind of stuff, use cases. Uh, so this, uh, is what we found before, uh, with, for example, deep, deep search. Like, uh, help find, uh, use cases, uh, problem thing like this, uh, to be sure everything's is good. And we mix that with the experience. So we mix both like, um, and then we, uh, I, I put it in the, in the chat. Uh, so now we start to understand, okay, now that's when for, I want you to understand and you understand the, the, the structure. And, and now I start to say, okay, well now you can, you can start to show me how, what you can watch. So as you can see, uh, you see there's the big, the big part. So there's a hook problem. It depend on the structure, but, uh, um, uh, I start to, at this moment I'm like, you see at mid, mid copy middle of chat, I'm like, okay. I start to understand what are, what I want. See the offer, six, seven ation and the end v ct. Uh, so like, okay, what's good? Uh, now I start to dig in each part. I'm like, okay. I don't like this part. Maybe honestly understand the, the, they need to understand the difference with the agent automation and also doing tippo and they don't care. See, just, I'm just like, uh, I want you to, to, to understand. So the, but this concept is important on part two because, uh, but that part of, of, um, the, the idea we, we've had so. I go back, uh, you see it start to, to add something on the part two. So this is the, the iteration part, which is really important. That's where everybody, uh, like usually they, they, they, they don't do this part. So you need to read all the parts, but you need to change for you. Um, so I'm like, okay, change this. Uh, okay, go back to part one. I said create something different. I just. Throw it like this. And, uh, uh, so you see, I'm, I'm not really happy. Um, uh, so I continue icontinue and I said, okay, this, I, I like it. And, and, uh, so it took this from the, the data I give before judges before. Uh, and, uh, I start, see, okay, good, good. So this, I think it's even the, the book of the, um, the VSA, you can recognize it. I'm like, okay, good. Uh, but now, so I start to read more the. That's something that I don't really like. You see Now continue with part five. There's some, some little stuff. Um, and I said I can now add, uh, for example, case in the dock. I say Let's, let's continue. Uh, so we are the part five. It start to be, start to be better. You see that same part six. Uh, I, I'm like, okay, uh, that, that's the service part. So I'm like, yeah, it should be more step by step process more. So explain, uh, and you see, it's still still the reasoning model, and I'm not, uh, asking, it's for real. Right? I'm, I really want to, to flesh out the ideas of the copy, which is most important things for, for me, for every fact, for everybody, because the writing starts will be very easy if you do that correctly. So, uh, here I'm a offer, I start to, to look like something, something quite good. Okay. Uh. To be clear, uh, then after I talked with Paul and I said, okay, is it, is it good? Is it, uh, correct? Uh, um, and, and in fact it's quite, quite correct. Saw a lot of stuff. Okay, now we are good. And, uh, um, and here, yes, I, I selected every part you, you saw before. Uh, but the part that I liked and I said, okay, that's, that's what I want now. And what, what I did, uh, is, um. I took a video from Paul cover because he says he's, uh, on YouTube. He has one video, one video. I, uh, I tell him every day, uh, you should do a more YouTube video, but, uh, at least it, it did, it did one. And I said, okay, thank you. Because what I did is I took the transcript, which is totally free, and you can take it like just by Coco past. And, uh, so this is his real voice and because we are doing A VSL, uh, it'll be his voice too. Uh, so I don't want to sound that it sound like AI or generic stuff. Uh, so this is his pure, pure voice. Of course, there's some, some mistakes, um, but that's not a problem. And then I said, okay, now you write everything. But with the turnovers of, of all, and now this is really, really close to the end, uh, to the end stuff and yeah. And yet, yes, here you can see, um, there's not a reasoning model because at this moment I changed for, for four Oh. It was for o at this moment. Uh, and so this, okay, now, now you're right. I want you to write, um, that's why you see it as a structure plus the tone. Uh, and you can, and here it's almost a perfect, uh, perfect match. One thing I was like, that's, it's really impressive. But at the same time, I did a lot of, uh, you know, interaction before. Just you see the writing parts is very easy if you do, if you do the stuff, uh, in a good way before. Uh, now here I'm like, by the way, like, do some research. Let, let's see what it, what it can find. Um, so it was, it was quite good, not perfect. And also bring some, some that say that he did in, in the past, uh, like we did also together, uh, receive these examples. Um, uh, and then, uh, yeah, so some, some iteration because it was not, not perfect. And then we go to end and it's. At this moment, all the parts are good. So I just go to the end if that's something, uh, uh, surprising, like, I don't think so. No. No. In fact, in fact just at the end, it's like, uh, uh, I do, I do the same, but, uh, just with, um, uh, the websites, so the, so the text on the website, the visual part, so I'm like, okay, now you know everything. Can you adapt? Can you add this? Uh, like, uh, like these, uh, these, uh, competitors, for example, it's not competitors. It's like, this guy is doing eo. And, um, and at the end we go, we come back and you can see, and that's exactly, that's the text on this and that, the text on the video here, uh, that's it. So that's, uh, mostly, mostly this. And now, uh, now we have like A-A-V-S-L, what we can for one, two years more. There will be some adaptation with new use cases, but for the main parts. It's done. And um, and that's it. And that's what I do for all the people when I do VSL like, like this, I, I do the same stuff.
Audrey Chia:Wow, Florian, that was incredible. I really loved seeing your thought process, and I can see your writer's mind as well as your strategist mind, as well as your AI mind. All come together in one workflow. I think that is very incredible to see, like how you think about, um, using ai. One thing I that stood out to me was your use of different models, you know, in a chat, right? So what other perhaps like types of, uh, unique tips do you have when it comes to integrating AI into your writing workflows? Do you like to use Canvas? Are there any other tips and tools that you have?
Florian Camiade:So is there OO other, um, tips? Um, I would, I would say, uh, uh, of course I use for nicotine and carbo cell like this. Um, there, there's some tips, uh, but I don't feel that there are, there are deal breaker, um, maybe, you know, um, I did a car cell that before. It's like you can, for example, download the PDF, uh, car cell of someone else. There is nicotine can put GT. With all three model, for example, reasoning model and say, okay, can you, um, analyze the structure and then you can use the same PDF. And it really, you, you, you will have wait every pages and you can change, you know, the, the text because it's, um, uh, it's the format that is like this. So, uh, that's a, a way if you, it's your first time you and you're like, okay, I need a good free structure. Just go on, uh, for example, uh, car and you download, you put it, uh, so if, if you did a vaccine kind of the same way. People can change the text and things like this. So they already have a, of course, I don't tell copy the stuff directly, I just say it's about structure. Structure. So for, for this, um, for, for can, it's really useful because you, you, you can guess, you can have an idea of how much text you can write on the, how big can be very major, uh, by not using a random template. But just need to take a template for someone else. It's easy to just download this, it's going to, to do over pages like this. Um, that, so that's a, a good thing in my opinion. And as you said, said before, uh, need to know, uh, when you want to, to, um, change the model, like between reasoning model and the writing Master. Even though OpenAI, they said that probably gt they're going to, to make it like so easy that you won't ask at the moment for it. Uh, but I think for professional it won't change because there's app ai, so you need to choose which model you, you like. Um, so if you want to think, just choose, um. A thinking model. That simple, that simple. But, uh, don't, don't, uh, like, don't make mistake, like don't ask, uh, HGBT four all to, to do so much, lot of strategy because they're not, they're not the best. Um, if you need to think, if you need to speak to an attack, go to reasoning model. Then when you know, okay, now I want to write. Go to writing, uh, model, depending on the, on the situation. As I said, I think it's really good to start with thinking model, um, to to speak and when you, you know, okay, that's good. Now you start to write. So think, uh, learning how to do back and forth is the most important stuff, uh, now.
Audrey Chia:And I think that there is actually one level above what Mopa are doing. Mopa are probably using just one model for everything, and they're probably using, um, the chat GPT free version. But I highly recommend that a, you you just pay that$20 a month. It is the best investment ever. And then also, b, like what Florence said, being able to understand the use cases for each model for your niche. So if you are a copywriter, then this is probably important, but if you are in another department and you have other workflows, then you really wanna start experimenting and exploring to see what works best. And Florian, what kind of like tips do you have for people who are just starting out still new to the AI journey? What should they do to really get started?
Florian Camiade:Um, okay, so, uh, you're talking about people who, um, who wants, uh, let's say, who want to use AI or to do business with ai.
Audrey Chia:Ooh, let's give two tips. I would always love to hear from you people who wanna use AI and people who wanna do business with ai.
Florian Camiade:Okay? So, uh, for people who want to use ai, if you are a beginner, uh, like, like you said all the way, uh, just uh, pay a plus, just try real model like this. You can also go on, um, Google, uh, studio ai, which is, you can use a lot of model, model for free new model. It's look kind of scary, but you can just talk so. Like said, Patel, I think you, you need to just use it like almost every day. You just try it, just do it. Um, so don't be afraid. Try, try the thinking model. Ask sometimes just basic question, um, of your everyday life. For example, you can have application of chat, but uh, and um, you can change model and, uh, you have a question. You just ask it. So sometimes you are eating food. Can I eat this? You can take a photo of your plant if, uh, if she's dying, for example, and, and say, and, uh, what is this plant? Well, why is this that dying? What can I do? Um, so this is, uh, uh, like, uh, for everyday life. So it's not for business, but on this you can understand that, okay, it's not that dumb that guy can do stuff. So my opinion is when you, you start, you need to understand that, uh, it's, uh, it's not, of course, it don't solve everything. It's not completely dumb. So you need to try to understand the gap, which moments, uh, does, limits and how much I can use it. So, uh, if you start, um, choose a model, uh, pay it. Just one more, just, just try. There's a lot of professional that don't even do that. So just try, um, and, and try in everyday life and you in your business, just right, simple. And, uh, you want for, for bid, let's say Yes. Or for ai? Let's say. So. So if you, let's say, if you, um, no second part. Uh, if you want to use AI for your business or there's many things you can do. Uh, if you want to make money with ai, uh, now you need to read deeper understanding. Um, there's two, two big things that, oh, you are a builder, so you're going to build tools with ai, so you can use, uh, tools like a cursor or repl. This is more technical stuff. You need to be ready, even though it's, it's less complicated you do by coding. Coding is easy, but you will spend a lot of time on your computer doing stuff with you. So if, if, uh, you are at ease with this, then you can be a builder. It's really, really, uh, way more easy than before. But keep in mind that, uh, it's still something that you, you spend a lot of time in front of your computer. And if you are more like, uh, let's say, uh. Marketing services, something like this, um, that then you need to, to more, to be like a power user, I would say. So you don't, uh, especi to do automation. You can, but first you need to, to have a perfect understanding, perfect great understanding of your, the tools you use. So for example, if it's JG, pt, you need to understand all the features. Uh, to, to, uh, for example, to use a project to create a, a post easily, to create copy easily, to, to earn a, a lot of time GPTs thing like this for gps, it's really easy, like don't need to be a builder to, to do a gt. This is more for power user. Uh, so if you are, um, if you're like in services and you don't have time, you don't really technical, but you still want to make money with, with ai. Then, uh, choose one or two tools, like some, some tools, not, not a lot of like writing models like this, uh, and dig all, all the features. So use cloud, ai, use, uh, Germany, whatever. Uh, and um, if you need to understand them perfectly. But that's, uh, uh, that's my. I think that's the last thing I, I can say is, uh, and if you want to write, for example, like, you know, like you doing services like this, um, continue to dig more on the model you like. Okay. Um, because there's a different use case for, for different issues. And, uh, and, uh, that's it because I'm lost now. I don't know what to say.
Audrey Chia:Yeah, no, but Florian, thanks so much. I think what you said are very powerful things, right? You either be a power builder or you're a power user. I, for one, am a power user. I think Florian has a mix of both, which is also amazing, I think for your, yourself as a listener, figure out. What is that niche? What is your objective? Then work towards that and also figure out what are your skill sets. Because AI is evolving very quickly, you don't want to spread yourself to a tin. You wanna make sure that you really learn how to maximize it with your current skill sets to achieve the results that you want. And Florian. With that, we are at the end of this podcast. Thank you for your time. Where can our listeners find you and who should reach out to you?
Florian Camiade:Um, okay, so by, so you can find, uh, me on LinkedIn. Uh, so Ian came, um, you can find me also also Twitter, but it's kind of a same, so LinkedIn is really great. Um, and, uh, you can talk, you can, you can send stuff, uh, and um, at the same time if you are, so if you're looking for more, let's say, um. The marketing part, the writing part, like if you want to grow to understand at the same time, um, speak about copy like this. You can go on my, um, on my LinkedIn and um, if. He wants more to build a surf. Then you can, you can go my, on my, uh, friend part like Paul cover that I show before I work with him too. But he, he's more showing technical surf. So if you're more a builder agent, ai, uh, go see Paul cover. He's doing a lot of stuff. Same LinkedIn. There's a lot of stuff for this. That's it.
Audrey Chia:Thank you so much, Florian. It was a pleasure having you on the show. And thank you folks for tuning in. Don't forget to subscribe to the AI Market Display book and hit the bell for more actionable marketing insights. We'll see you next time. Take care.