The AI Marketer's Playbook

36 | Jimmy Wigerstedt Breaks Down Scalable AI Content Workflows

• Audrey Chia • Season 1 • Episode 36

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What happens when a social scientist falls in love with automation? You get Jimmy Wigerstedt’s Revenue Agency—a service that builds AI-driven content and sales systems from scratch. In this conversation, Jimmy shares how he collaborates with co-founder Aruba to blend sales strategy with backend automation, creating a powerful AI content engine. He also gives a live walkthrough of their tool, showing how businesses can scale high-quality content while maintaining their unique voice. If you're curious about building smarter, not harder, this one’s for you.

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Audrey Chia:

Hello and welcome back to the AI Marketers Playbook, where we cover actionable frameworks to help you leverage AI and marketing strategies in your business. I'm Audrey Chia, and today I have with me Jimmy Wigerstedt, the co-founder of Revenue Agency specializing in AI powered marketing and sales automation systems. Now, after diving hit first into AI and automation, Jimmy quickly became hooked on exploring cutting edge integrations and automation possibilities. His expertise spans from CRM integrations. Self-hosted automated workflows and advanced dataset management for large language models. Now with a robust focus on final management, content creation and transcription, Jimmy will unpack how businesses can effectively leverage AI for content creation. Welcome to the show, Jimmy.

Jimmy Wigerstedt:

Hey, thanks. Audrey how you doing?

Audrey Chia:

Great. Thank you for joining us. Now, for listeners who don't quite know you, can you tell us a bit more about your backstory and, before even starting your current agency, what were you doing?

Jimmy Wigerstedt:

I got a pretty mixed, background. I originally come from, HR and social sciences actually. but I never really found a home there. But you know, when ChatGPT. Dropped a couple of years back that really unlocked something in a lot of us. I think, all of a sudden you had a, like this personal mentor at your fingertips and the sky still limit then, right? All you had to do was like, put words to your thought and formulate your questions clearly, and all of a sudden you can start climbing in any direction that you want. So I pivoted hard into AI and automation, because I saw the potential there in a lot of areas in business. But I never really found a, direction for my creativity, so to speak. So that's when I, partnered up with my buddy Aruba, and he was very much into LinkedIn and sales. We started discussing things, back and forth like friends do and, we quickly discovered that, hey, there's potential here. Right? He, had this business sense, he had a marketing and sales sense. I brought the AI and automation a part of the equation and we just kind of combined. So now we're making, like you put it, the cutting edge of AI and automation within, marketing and sales. Recently we narrowed down our offering. We focused on our most, impactful automations and that became our content engine that we're, might talk a bit to later.

Audrey Chia:

Yeah. Wow. It's super cool to hear how you pivot that part actually. I mean like HR robot is what you're doing now, it's world apart, right. Which is really, really interesting to see. I think one thing that businesses still don't really know is the full potential of AI. So given that you've explored so much, right? What is currently possible for business owners right now?

Jimmy Wigerstedt:

I would say what's not possible Wow. and that's an area that's constantly shrinking in a sense, what is not possible. But I think the hardest unlock, I would say, or what we found at least businesses are most struggling with is since they might be unfamiliar with the tech. They haven't really got a good sense of what is possible, and that makes it really difficult to start exploring use cases because you don't wanna end up on a wide winding path that never really leads you anywhere.

Audrey Chia:

Yes,

Jimmy Wigerstedt:

so the most difficult thing when beginning AI adaptation is asking the right questions, identifying the bottlenecks, and don't be afraid to explore. and try, and you will really quick realize that, hey, there is a way forward here. Yeah. If we can at least start automating this process to 50%. I mean, that's ROI right there. so aim for efficiency as you learn, you're gonna end up. Where, Hey, you, got an automated business here.

Audrey Chia:

Yeah. I love what you said about looking for that problem, right? And then like, looking for those bottlenecks and kind of like putting the pieces together because that is a more strategic and technical approach to solving anything with AI. like what I tell my clients, don't just use AI for the sake of it. use it to solve, an actionable use case. I think that's when you see the greatest kind of uplift in your results. Right. Mm

Jimmy Wigerstedt:

mm for sure.

Audrey Chia:

Yeah. And I would love to know Jimmy,'cause you also mentioned, you came together with your co-founder. So how do you plan both the AI part of things with, your co-founders sales experience or LinkedIn experience? Like, what was that process like? Tell us, talk to us about that.

Jimmy Wigerstedt:

It's quite a funny story actually. he knew I had a knack for automation and I kinda got a brief sense of what he was into, right? So. I first started out way back as many people do, perhaps with Zapier. That's one of the automation tools. it is got the lowest bar of entry, I would say. it's quite quick to whip up something to show in Zapier. they've come a long way since then. But anyway, that's where I started out. So what I did, I made a content creation automation using Trello. That project management, service. Yes. And I hooked up SAPs in the backend. That would kinda, trigger as you moved your projects around the canvas. I just pulled up the Trello app in my phone. hey man, check it out. What do you think of this? And he, started swiping and, you know, the content started popping off. Yeah. And he could ideate and, you know, inputs all these variables and stuff. And he was like, dude, wow. We can sell this. we can sell this. And I was like, really? You think so? Yeah. there's a demand for this. people need to solve this problem. So we're like, okay, heck it. Let's do it. And we started. Iterating on that project. Hard. So what you do when you develop a product in any areas, like, don't be afraid to start. Yes. You need to the get it done, put in the work. Exactly. Just do it. Get the pavement right. Start running. And then as you navigate the space. You'll accumulate feedback from left and right. And then you reiterate on the product.

Audrey Chia:

Yes.

Jimmy Wigerstedt:

and as you navigate, you're gonna come closer and closer to the optimal solution, and then you got the market fit, and then you're in, right?

Audrey Chia:

Yes.

Jimmy Wigerstedt:

So we started off with Trello, Zapier, and now we've expanded this into a full fledged automation suit. That uses Airtable as an interface and database.

Audrey Chia:

Yes.

Jimmy Wigerstedt:

With an N8N backend for the logic. And this goes way beyond content creation in a sense, because what I see most content AI automation solutions offer Yes. Is sure they spit out good content as long as you know what to write, as long as you provide valuable input. And that goes for most LLMs of course. But we really wanted to create an suit of automations that can solve big problems. So what the Rubin told me, and this was new to me, I've never been into sales and marketing before. He, taught me so much. He told me about sales funnels. That was an alien concept to me two years ago.

Audrey Chia:

Wow.

Jimmy Wigerstedt:

how different pieces of content serves different purposes. You know, you educate your audience on the problem. Yes. and you drive them closer to a deal. Right. and he told me, when you wanna do content for real. You don't just, put in a news link and hope for the best. You create a content plan, right? You plan out your content. You wanna stay consistent in your content so that as your audience grows, you, put your name out there and you lead them towards, Hey, you're the guy that's gonna, or girl that's gonna solve this problem for you.

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

So in our suite of automations, we generate an ideal customer profile. We generate a content plan, and then we automate the entire content plan so that you have a framework for the AI to work to. Because that way you don't have to sit down by your AI tool and be like, okay, I got this tool, what do I do now?

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

So you always gather direction. Yeah,

Audrey Chia:

yeah, definitely. I think what you said right that really resonated that is, it's not enough to just create content. You need the content strategy behind it. And I think a lot of AI tools out there, even though they are great for, helping people create content, perhaps they are talking about, trending topics or, you know, trying to recreate a viral post. But that doesn't always lead to sales. That doesn't always talk to your prospect or target their pain points, and motivations, which is why I think it's very smart to think about content, systems as a way to combine both strategy, then execution instead of just going straight to execution, which I think you mentioned, is what you guys are doing, right?

Jimmy Wigerstedt:

Exactly right. Absolutely. Whenever you sit down and like, Hey, we're gonna plug in some AI workflows here, I. What's the metric that you're gonna evaluate this AI tool at the end of the day? Is it likes? Is it comments? Or is it money in the bag? Right? Yeah. I mean, you sure you can spit out, rather successful posts with a lot of likes and comments because you managed to be first on the ball on some news, and sure that might lead to sales down the road as you kind of grow your audience. I get that part. But sure, you can be an influencer, but if that doesn't, at the end of the day, lead to higher conversions and more sales, then. Definitely. Are you sure you're doing it right?

Audrey Chia:

And what do you think is the secret? What do you think is that gap between just content for content's sake, right? And content that drives sales. Have you seen, a tangible kind of difference between both types of content? What, is that thing that moves the needle?

Jimmy Wigerstedt:

Agitate pain points? That is something that I've found out to be extremely important. It hits all the funnel stages in a sense. Yes. the top of the funnel content, when you agitate a pain point, I mean, that's bringing something to your attention.

Audrey Chia:

Mm-hmm.

Jimmy Wigerstedt:

You got this problem, see and it's causing these issues, this is what you're leaving on the table.

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

And as you go down the funnel stage and you produce different kinds of content, sure you're gonna write different types of posts. But let's be honest here, FOMO has been a very successful strategy since the invention of capitalism in a sense. so if you can agitate pain points, and don't get me wrong, it's not deceptive. it's really not. I mean, you've seen hundreds of businesses, you've worked with a lot of clients. How many times haven't you sit down with a client and they'll be like, shit, I never thought of this. How much have this costed us the last year. because we were not aware of this problem. So don't be afraid to agitate those pain points as long. And I assume that you have a valuable And productive solution to that problem.

Audrey Chia:

It's very interesting, right? Because you didn't just say, highlight your pain points, you said agitate their pain points, which I think from a copywriter's perspective, it's a tactic that you know, we love using because sometimes even your customers don't know what their problem is. And if you don't bring it to them, then they won't see the value in your solution. And I think a lot of people like to talk about, oh, I do copywriting. Yes, that is the service, right? But what is the pain point you're trying to solve? So for example, a client who has spent thousands of dollars on ads and the ads are not converting because the copy on the landing page isn't working. Now you actually found the problem that you wanna agitate so that you can then bring your solution to the table. And I think like what Jimmy, you mentioned very beautifully, don't just talk about the problem. Spend some time agitating it and then educating with the solution. I think that would be amazing. So, I know you also talked about, using AI to identify your ideal customer profile. Can you tell us more or show us, how you guys do it, in your workflows?

Jimmy Wigerstedt:

Do you wanna see it? Yeah,

Audrey Chia:

that would be great.

Jimmy Wigerstedt:

Yeah. All right. Let's, let's have a look here.

Audrey Chia:

So for our listeners who are tuning in, on Spotify, on Apple, Jimmy is gonna show us a bit of a demo, but you can also find this video on YouTube if you wanna watch it. right there.

Jimmy Wigerstedt:

it says the host has, you need to enable, share a screen there. Okay. Give me a second. I'm just gonna see if I

Audrey Chia:

can give you. Okay, I'm gonna make you the host so that it's easier for you to, okay. Awesome. See if ah, works.

Jimmy Wigerstedt:

There we go. There we go. Look at this.

Audrey Chia:

Awesome.

Jimmy Wigerstedt:

All right. Do you see my screen?

Audrey Chia:

It's loading. Give us a second. Okay. Good to go, Jimmy.

Jimmy Wigerstedt:

Alright, let's see. okay, so as I mentioned previously, we built like a suite of automations. That can handle all kinds of things. And we were recently talking about about grading the ideal customer profile. And whenever you wanna use AI in any context, you need food for the AI. And this is the context window, right? You wanna load it up with almost as much as possible, as long as it's relevant, right? So this tool that we made, it's designed to help agencies. So this is for teams that serves lots of clients? Yes. This is not a one profile tool. This is a multiple profile tool. so what you do is you can load up these profiles and each of these profiles represent one client. Do you see any client that's familiar here?

Audrey Chia:

I wonder, I see a great orange one right there. Yeah, it looks familiar. Yeah.

Jimmy Wigerstedt:

I thought I saw that before. It looks familiar. Awesome. Yeah. Let's, check it out. so this is your profile. If you had clients, they would each have their own profile, right? So you get the profile description here. This your LinkedIn URL, To provide food for this AI, we need company files. Perhaps I asked you previously for like a sales stick or something like that. Most companies have these promotional material, promotional files lying around. you can upload these files to this tool. And in this case, I generated. file for you. I hope you don't mind. Yeah. So this is a document about your core services and products.

Audrey Chia:

Awesome.

Jimmy Wigerstedt:

AI and automation, strategic services, ongoing supports, sounds familiar. Perhaps, but most of the time you have a lot of files. Yeah. And you just shove it all in here. It's food for the AI so that it can actually produce valuable stuff. Yes. Then it can also generate an ideal customer profile for you. Interesting. so it uses defaults, you upload it and it performs a website scrape to get a more fleshed out sense of your business. And this is not just for show. I know a lot of companies pay just to get an ideal customer profile. We generate it because it's so important. Yes. When you wanna produce relevant content, this is what it's generated. You can go in and edit it. Most companies perhaps already have an ideal customer profile. They just paste it in here. Ooh, you got the personas that you're trying to target. some go to market recommendations. This is almost like the key direction for the AI. Yeah. When we go on to create the content strategy, and this will be the foundation for the content creation for this profile. Remember, each of these profile has their own ICP on their own strategies, so you can keep it all nice and neat, right. So if you were to need a content strategy, I'm sure you get your nailed down, but then it would spit out a content strategy for you. You get your unique selling points, your personal branding, and this is your offering, right? AI consulting. Yeah. Your target audience that you want to target with your content.

Audrey Chia:

Wow, I'm very impressed. It's actually pretty good. Pretty spot on. I was like, wow. It's pretty spot on right there. Yeah,

Jimmy Wigerstedt:

yeah, yeah, yeah. we get the tone and style because you wanna stay consistent, right? some high level sales narratives, the content scaling crisis. I mean, you need to scale your production if you wanna stay relevant. The AI implementation gap. The trust scale paradox. Those were the suggested sales narratives for your content. And it, makes a lot of sense. I've run into this issue myself. I mean, there is a gap there when it comes to trusting AI generated content, and that's also what we're trying to solve here. So yeah, expanded sales narratives. You wanna keep a diverse set of content because you're planning out a plan, right? Personal branding and then we get down to some good stuff, content pillars. This was also a concept that I was not familiar with like two years ago. Like yeah, you need to stick to your topics.

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

if you wanna attract and retain an audience, you need to write about stuff that are interesting to your ideal customer profile. Profile.

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

Yeah. So if you stick to some. Content pillars, you're gonna make sure that each piece of content hits the right spot. Yes, AI transformation in marketing, that's what you write about. strategic copywriting insights. That's why people come to you, right? Case-based success stories, that's awesome. It generates a lot of trust,

Audrey Chia:

trust,

Jimmy Wigerstedt:

funnel alignment, how you want to distribute your content, and an overview. Some additional execution notes.

Audrey Chia:

Wow. As well. it's very thorough. It's very comprehensive. It's important. It's important. Yeah. It's

Jimmy Wigerstedt:

very important. Yeah. and I mean, people are gonna look in this and be like, Hey, the ideal customer profile didn't cover this part. Yeah. Or the content strategy didn't cover this part. But keep in mind here, whenever you create or feed the AI Yes. You only wanna feed it stuff that's relevant for the task at hand.

Audrey Chia:

Mm-hmm.

Jimmy Wigerstedt:

I'm not generating, newspaper ads. I'm not generating Facebook reels or, ads in this case. I'm not writing email copy in this tool. So you wanna tighten down the ICP and the content strategy to what's relevant for the task? Yes. And this is what we've done here. Wow. so once this setup is done, mind if I take a small detour

Audrey Chia:

here. Yeah, please go for it. I would love to take a peek.

Jimmy Wigerstedt:

Yeah. We got the LinkedIn brand voice here as well. So when you go here to set this up, you get all your profiles here, all your clients are loaded up here. You can add a LinkedIn brand voice. So you paste in a LinkedIn URL, and it's whenever you produce LinkedIn content, it's gonna emulate that style.

Audrey Chia:

Wow.

Jimmy Wigerstedt:

So most of the time you might have a solid track record, you have a lot, of content on your back. You just load up your own profile. Keep going. Right. But perhaps you onboard a new client, they haven't developed their own brand style yet. Then you can help them start off on a strong foot, you load up a profile that, you know, produce solid content and then you can, create and adjust that tone, for your clients. Yes, as well. but once, that is done, how many posts should we plan? Let's plan out an entire month or perhaps two months. And you know what? For the sake of time, let's go for 12 posts. you can pretty much plan out two or three months wow. Version worth of content here in one go. if you got any additional input here, you're free to put it in. Perhaps you got a relevant YouTube, perhaps you got a blog. or if you want to pull the inspiration from other LinkedIn creators, you're free to add that as context as well. get some AI feedback here because we noticed that in our evaluation. You recall way back when I talked about how you want to iterate on your product.

Audrey Chia:

Yes.

Jimmy Wigerstedt:

Whenever you create AI systems, you wanna make sure that the systems provide feedback to the user because most of the time. We noticed that AI and automation is sort of like a black box for our clients. They just push a button and like, okay, let's hope for the best. Mm-hmm. but if you provide this feedback like, Hey, something's going on, we're almost done. That gives much better feel for the product. Yeah. And it becomes a more solid. Automation in general, definitely.

Audrey Chia:

it's like, you are purchasing something online or you're, loading something and it's just great when you know which part of the process you're in. I think that user experience is as important, you know? Even in the AI journey, right? Because people think that AI means instant, but sometimes you still need time to process that. And the users on their end would probably like to know which stage of their journey they're at and what to expect next. And that really helps set the user feel like they're enjoying the process so much more.

Jimmy Wigerstedt:

Exactly. And look at this. We have a content plan for you. Wow. So here we get, this week we got the overview topics here. You got the calendar view, it planned out one and a half month. You got the funnel stages here that we discussed previously. So let's, check out some of these Here we get the trend post, for example.

Audrey Chia:

Got it.

Jimmy Wigerstedt:

It's a good top of the funnel piece of content. And I wanna, touch briefly on this post framework. It might provide. Inspiration for, everyone else producing content out there as well. if you wanna make sure to produce diverse content in a plan, I pulled some inspiration myself from, a pretty well-known LinkedIn dude, Justin Welsh. Yes. and he has this context matrix. Where it has, like what's the purpose of the post? What's the theme of the post? Yeah. so we map on your entire strategy into this matrix, and then it spits out the suggestions so you get a diverse set of topics over the content plan as well. and for this case, insights and AI trends in marketing. This is not very specific right. This was very, very general and we can't do anything with that. So what we wanna do is we wanna flesh out this idea, and depending on the topic, you might wanna do an internet search as well. So you got this little check button here, and this is a toggle because some topics might not require research. well, some others, it's a requirement. If you get some websites or YouTube URLs, you can plug it in there as well. And then you flesh out this idea. So now it's gonna perform research. It's gonna go into your files, look into your offering. It's gonna scan out your ideal customer profile. It's gonna go out on the internet, and hopefully look for AI trends in marketing, right? But in the context of your ideal customer profile. Mm, smart. So instead of just hoping that your feed, wherever that might be, inspire you, you will instead draw inspiration from your content plan.

Audrey Chia:

Got it.

Jimmy Wigerstedt:

Yes.

Audrey Chia:

Wow. Thank you. So that's where you

Jimmy Wigerstedt:

stay consistent. So you're gonna create content from the bottom up. Yes. Content plan ideation. Content creation instead of just lingering up here at the top and be like, where's an idea? What should I write about? Yes, it doesn't matter how many cool AI tools you have, if you get no idea where to go, with it. Definitely. So the research is complete. You get some links here to relevant topics for AI trends. You can go in, check it out. So now you got a much more expanded topic idea. Now this is something we can work with. You get a couple of hooks here as well, and once your topic is nailed down, you can, of course, you can edit here as you wish. You get your ideated idea, and now it's time for the copywriting itself. If I like this topic. I might want, add more platforms as well. Say we want do an Instagram post or a Facebook post on this topic. You pick your, favorite, hooks, 25. Yeah. And, yeah, we might wanna, yeah, let's do a sound like that you pick out your favorite source. Of course. And that post is gonna stay relevant. You can add your own sources as well. And once you copyright this post, it's gonna produce the pieces of content. but since we're marketing this to agencies, going through these posts, one by one might not be fast enough if you're managing, say, 10 to 12 clients. so once you've, I updated your posts. We got the Audrey one you can ideate your entire content plan. You just go through the content plan, make sure that, Hey, yeah, I wanna write about this stuff. You bulk ideate this content plan.

Audrey Chia:

Yeah. Wow.

Jimmy Wigerstedt:

You go grab a coffee and when you get back you get like two months worth of ideas.

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

I check them out.

Audrey Chia:

Yeah, I can see how much time it might save someone, especially if you are running it for multiple clients and then now you can be like in the right frame of mind to just, you know, power through them and, really review that content in a single sitting, which can be very powerful.

Jimmy Wigerstedt:

Exactly. Because you touched upon a very important topic there, you still want to keep the human element. Yes. We don't recommend going straight from AI to publishing. So once everything is generated, you wanna export your content plan. so with a push of a button, you can export the entire content plan, whether it's ideated or written, it doesn't matter. if it's written, you'll get it all. But you know, some of your clients, They wanna be involved. Yeah. Right. They, wanna sign off on the ideas. Yeah. they wanna put their stamp on approval of whatever goes out there. And I can totally respect that.

Audrey Chia:

Yes.

Jimmy Wigerstedt:

but we wanna, make it convenient.

Audrey Chia:

Definitely.

Jimmy Wigerstedt:

Right. let's see, did I, the right one here?

Audrey Chia:

I would love to also take a look at the final output. I think it'll be very interesting to see what is that, what does that final post look like?'cause you've been through the whole process of Oh yeah, that's ICP content plan. You know, figuring out, yes. How do we pull insights from the internet, from relevant websites? And you'll be really cool to see what is the final output. And I think for, yeah, go ahead.

Jimmy Wigerstedt:

Do you have a content creator that, is dear to your heart?

Audrey Chia:

Oh, my content besides yourself, my content creator is me with chat, GPT Mobile. we do really well. It's just one way and I get my content out.

Jimmy Wigerstedt:

Yeah, but should we do you then, or would that be weird?

Audrey Chia:

No, no worries. Just go for, I would just love to think, to take a look and see Yeah. What, kind of output you're gonna get.

Jimmy Wigerstedt:

Yeah, we do have a default output if you don't add a brand style. Yeah. And those prompts, are, there you go. Those prompts are customizable as well.

Audrey Chia:

Got it.

Jimmy Wigerstedt:

because everyone's different, right? Yes. You can't have a, one size

Audrey Chia:

fits all fit all.

Jimmy Wigerstedt:

No, no, no. I mean, then every piece of content would look. Identical. Right. so yeah, let's nab your style here. Why not? Let's

Audrey Chia:

take a look at that. That would be really cool to see.

Jimmy Wigerstedt:

Yeah.

Audrey Chia:

So for those of you who are still listening, and are not seeing the screen, Jimmy has tapped my LinkedIn profile into the AI content, engine, and now it's generating, my brand voice that's unique to my personal post on LinkedIn. And we can see, what it extracts and also like what kind of content it creates after this.

Jimmy Wigerstedt:

Mm-hmm. So now it's done. and you're free to share this with your other profiles as well. Say you got a lot of clients that wanna use one particular style. Yes. anyway. Okay. So when we go to our copywriting here, we have this post that we dated here. Three AI marketing trends, reshaping how teams work in 2025. so let's slap in our LinkedIn brand voice there and, So now it's gonna perform a research step first. it's gonna go out on the internet. It's gonna check out the URL that we left in there. Got it. We haven't reviewed this one, so let's hope it's relevant. it's gonna. Check out your ideal customer profile and any files that you're uploaded. See if there's any relevant, data in there for this particular topic. I actually look closer here at the, prompt itself, and it wasn't actually, general marketing trends, but it was marketing trends that stand out from our client work. Mm-hmm. So that's kinda how insight from you, so to speak, in what's going on with your, clients. so it's almost like a mini case study of sorts down. so it stick to the ideation prompt. and if, I had activated some other channels as well. Instagram, Facebook, whatever. It would be populated down here as well. Wow.

Audrey Chia:

And I love that the copy actually, like the tone of voice is very similar to my tone of voice and it's also following my structure, my style, which is really cool to see.

Jimmy Wigerstedt:

Yeah. Oh, that's cool. Wow. So, when you bulk generate this content. Save you've, I dated your entire content plan. and then you're gonna do a bulk copyright. You as a content creator goes to a more editorial, workflow. you will become almost like an editor. Yes. and you go through the content, you make some touchups, Kinda like a line cook. You know the master chef? Yes. At the end of the table it checks out the plating and like, yeah, that's good enough to serve, right? Yeah.

Audrey Chia:

Wow. So

Jimmy Wigerstedt:

instead of being a chef running around the kitchen all panicked, you're more like a line cook, you know, checking out the dishes, adding some garnish, sending it back to the kitchen, you know? More of a quality control, way of working.

Audrey Chia:

Awesome.

Jimmy Wigerstedt:

And that's also where your personal expertise come in as well. because I think many people might be disillusioned that AI can do everything from A to Z. and even if that might be true in some cases, you still wanna maintain that marketing edge and provide your unique perspective on things, your quality control. so this is about distilling down what makes you, you putting it. In the place where it matters the most. That is the quality control to allow you to scale.

Audrey Chia:

Yeah.

Jimmy Wigerstedt:

Without losing that quality.

Audrey Chia:

Yeah. Wow. That's a really awesome demonstration. Thanks so much for that, Jimmy. And I think it really goes to show like how much detail right In depth, in terms of the top processes that you and your co-founder has.'cause I can very clearly tell that it's not a one shot thing where you're just pulling out, random frameworks, right? You're going through a very systematic process that. Any content strategies and LinkedIn writer would do. Understanding the clients, understanding, the trends, doing your research, tone of voice, then putting it all together and forming the final output, which is why it's such a high quality output compared to most other, perhaps more generic tools out there. Super cool. Yeah.

Jimmy Wigerstedt:

Thanks a lot. Yeah, and it was really fun to build. I mean, I'm a builder at heart, so Yeah. making this stuff and getting feedback from our clients like, Hey, you should do that. You should add this. it's my dream, work. really, I love what I'm doing and. I really appreciate your invitation. I really love talking about this stuff, so Anytime.

Audrey Chia:

Yeah. And I can also see your passion, which is always cool to hear. And maybe, maybe some final questions before we wrap up, Jimmy. So, I think one thing that most people have is perhaps a fear, potential fear of ai. as you can see. AI right now is replacing a huge chunk of the workflows. Not everything, but a huge chunk. Right. So what will you say to people who are perhaps on the fence or, on the other side of not using AI, what do you wanna say to them

Jimmy Wigerstedt:

to ease, their fear perhaps? well, I would say that your domain expertise is still gonna be valuable, and I think that your domain expertise combined with AI is gonna produce results that's still gonna keep you relevant. Yeah. So, it's not about a threatening phenomenon coming in from the sea to wipe us all away. it got the potential to make more out of you in a sense. And if you can learn to harness that wave. that power then you can ride the wave instead of being washed up and end up on in a palm tree or something.

Audrey Chia:

Yeah. Like the, the one quote I like to use, is you either fight the current or you ride the tide. Right? And I think like what you say, being able to ride the AI wave is extremely important. So I think. We will see a lot more, automated processes. But like what you said, that human touch or that human perspective is always important and someone can use this tool, right? But if that someone isn't going to review the work and have a critical lens, you're just gonna be putting out content out there that may or may not, hit the mark and you really need that additional lens so that. Whatever work you put out, you know that it's high quality work, reflective of your brand, reflective of your target audience, pain points and something that you actually have a solution for. So that human AI approach is extremely important. And Jimmy, what would you say to someone who is at the beginning of their AI journey? So think about yourself, maybe two plus years ago, what would you have wanted to tell yourself?

Jimmy Wigerstedt:

Just sit down and have a chat with a ChatGPT. I think many people might be afraid just to sit down because they might be afraid of making a fool outta themselves, perhaps. but who's watching anyway? First of all, it's a robot is not gonna judge you. and just start this probing process. Yeah. To explore the capabilities like many people. I've noticed, look at it more like a glorified Google, but that is the wrong way of looking at it. Yeah. It's not a search tool, it's a collaboration tool. Yes. So you shouldn't ask it questions, you should give it tasks. Yes. and that's a very big difference actually. because once you start giving it tasks rather than questions, you will find yourself in a position where your follow up questions or follow up instructions flows naturally from the output from the AI. Yes. And as you begin this dialogue, you will naturally get a sense of the capability and your domain knowledge will start to find areas where this might be applicable.

Audrey Chia:

Definitely.

Jimmy Wigerstedt:

And once you start that exploration process. Then you're done Then you started climbing that wave on the right path.

Audrey Chia:

I think you can already tell from Jimmy's voice that he is extremely passionate and excited about the potential of AI. And that's also how I personally feel about it. So for those of you who are listening, I think if you're still on a fence, the best way to get started is to just try using chat GPT. doesn't have to be chat GPT or any other AI tool, but then it gives you the opportunity to start understanding the potential. and possibilities, which is the most exciting part of this. So thank you again for joining us, Jimmy. Now where can our listeners find you and who should reach out to you?

Jimmy Wigerstedt:

you can find me on revenue agency.com or I like to hang out a lot on LinkedIn. so if you search revenue agency there, or my last name. Check out the description. that's my handle on, LinkedIn. You can find me there as well. And I love to, geek out about this stuff. So, just shoot the message

Audrey Chia:

so folks you know who to message on LinkedIn. And thank you so much for joining us, Jimmy. Yeah, it was so fun. I had a great time. Thank you. Thank you folks for tuning into, and don't forget to hit the bell for more actionable AI and marketing insights. We'll see you next week on the AI Marketers Playbook. Take care.