03 | Charlie Hills Shares AI Strategies How To Build Newsletter using Mega Prompt

In this episode of the AI Marketers Playbook, host Audrey Chia welcomes Charlie Hills, a former food tech entrepreneur turned AI marketing expert. Charlie reveals how he used AI to grow his startup, Kitchen X, and how his passion for AI led to his popular LinkedIn newsletter, Martech AI. They discuss the best AI tools for marketers, the evolution of AI in marketing, and how Charlie's mega prompts save him hours of work. Get ready to dive into the future of marketing with AI and learn how to leverage AI for more efficient and creative marketing strategies.

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Transcript

Speaker: 0:00

And welcome back to the AI Marketers Playbook, where we cover actionable frameworks to help you leverage AI in your business. I'm Audrey Chia, your host. And today I have with me, Charlie Hills, a former food tech founder, who is now bridging the gap between MarTech and AI. Now, Charlie's current research project is focused on the impact of AI in the retail industry. And after bootstrapping his previous venture, Kitchen X, Charlie leveraged AI and automation to drive the company's growth. I am really excited to have you with us, Charlie.

Speaker 2: 0:36

Thank you for having me, Audrey. I'm excited to be here.

Speaker: 0:39

I would love for you to share a bit more about, you know, your background and how you got into AI and, you know, how you got started on LinkedIn with, you know, your amazing AI newsletter and content you've been putting out.

Speaker 2: 0:50

Oh, thanks Audrey. Yeah. So I started, I got into AI with my research project at university. this was in 2020 and I was leveraging AI. Don't tell the university board, but, it was, I think I was using, oh, I can't remember the name of the tool, but I was leveraging that for my university, Assignments, et cetera, but that led me on to my research project because, you know, I wasn't using AI in depth back then, but I was super interested by it. So I wanted to write something around AI and the retail industry felt right. You know, it's very broad and the application of AI is clear and evident with, you know, solutions in supermarkets, for example, and that's kind of what I covered in, in my research project. you know, it was really, you know, I learned so much about AI, just writing the literature review, which I found, you know, it kind of led me on to my next part of my journey, which was Kitchen X, which I bootstrapped with my, my co founder, you know, it, it was, it was, it was, it was. So, so let's say, we, we were using AI for, you know, like Zapier integrations for our training platform. So we can have an overview of, you know, which one of our partners, completed, how much of the training and, it was super good. Unfortunately, we grew a little bit too big for our own good. And the operational side of things was just a headache. I wish I had some custom service AI solutions back then. That would have changed the game for us. So

Speaker: 2:06

Dante or something.

Speaker 2: 2:08

Oh God. I wish I knew about it would have been, yeah, a real game changer potentially, but that kind of, I then went back into employment, and, I stayed in the hospitality industry and, you know, I was leveraging chat GPT throughout my time there. It may, you know, to my bosses, they all thought I was some super speedy marketer, actually, I was just a kid with chat GPT, that was it. and then, so, I was kind of semi active on LinkedIn, you know, not posting regularly, but, you know, maybe one or two posts a month. And I was watching the likes of you, Rory, you know, the big dogs, let's say. and then that kind of led me, to October of last year when I launched Martech AI in my newsletter on LinkedIn. I didn't really have a following. I just did it as a passion project because, even at work I was suggesting so many AI solutions and I don't think they could keep up with me. So that led me to create Martech AI. Share with LinkedIn, all the AI tools I was discovering. and then in January of this year, you know, over the Christmas break, I took some time off, as you do over Christmas, instead of, you know, rejoicing, I was there, you know, typing away, planning,

Speaker 3: 3:12

hosting a date.

Speaker 2: 3:15

Honestly, on Christmas day, I was there, you know, like strategizing my LinkedIn profile, optimizing and everything. and then that kind of took me to where I am now, you know, from January onwards, I've gone very, full on and be posting every day. And since I've just seen my following grow, obviously AI being very, very much a hot topic, but also blending that with my marketing expertise as well.

Speaker: 3:34

That's how, you know, Charlie's a marketer when he spends his Christmas planning his content strategy and optimizing for the wins. You know, that's a marketer you're speaking with.

Speaker 2: 3:46

No rest.

Speaker: 3:47

No rest. Rest is for the weak. No, just joking. I did not say that. Do not quote me on that. Yeah, but thank you so much for sharing with us your journey. I think it seems like AI has sort of, It's like meant to be a part of your life. It seems like it landed on your lap and it's like, yeah, I think this is something you've really managed to leverage super well. But I would love to know like back in your company or in your startup right, what are some of the very actionable things you're doing with AI to streamline your processes?

Speaker 2: 4:17

Sure, so I mean, one thing that I can think of right off the top of my head is my newsletter itself. You know, I leverage AI to write the entirety of my newsletter using perplexity. you know, when I started back in October, it was a completely manual process. and it did look a bit, subpar, let's say. but you know, as, as these things are, it takes time. it's not gonna be perfect on the first round. So week 27, I'm on now, been posting for over half a year. And I've got to this point when I've developed a mega prompt, which writes the entirety of my newsletter for me, which is cut my writing time down by 80%, which is massive.

Speaker: 4:53

That is super. I saw, I saw, I think we can go through that later, but it's like, wow, I saw how much time you have saved by setting up like smarter systems and processes. And I think like a lot of people think that it takes, it's like a snap of a finger, but in fact, you actually took the time to figure out what prompts work, what flows work and how to actually get to the output that you wanted. Right. And how, how did you get it? How did the process evolve for you from the very first prompt to where you are at right now? Like, how did that, that work out?

Speaker 2: 5:24

Yeah, good question. So I started off with a custom GPT. well, actually probably not even that. It was probably super simple prompts. Just, you know, write the newsletter for me, like one sentence. But then I built the custom GPT and I found that was quite helpful. It did get, you know, 50 percent of it done, but there was still quite a lot of human intervention required. Unfortunately with custom GPTs, as they do, they do degrade over time. And I wasn't so good at, let's say updating it and keeping it optimal. So I eventually moved away from the custom GPT because it was just causing me more headache than it actually was. I'm not a huge. I'm a ChatGPT fan, you know, I think we all once were, but you know, in 2024, my, focus is more on, you know, perplexity and Gemini. Those are my two favorites at the minute. And yeah, it's, you know, later on, I started to just build the prompt kind of bit by bit by bit. I also use the help of a custom GPT, which, you know, I can't take full credit for the mega prompt itself. But, with time, it eventually built into this humongous prompt, let's call it. It's quite something.

Speaker: 6:31

It's a mega prompt right there. And like yourself right, I used to be, okay, like ChatGPT was my first love, and then I moved on. So I'm finding another partner, like, sorry, you were great, it's not you, it's me. And then I moved, I moved on. And right now, what I'm actually really loving is, Meta AI. I'm not sure if you have had a chance to play with it, but when I tested it for social and ad copy, it was insanely fast. the copy quality was really, really good. I barely had to make any tweaks and it was very well trained on audience insights. So that was pretty impressive for me.

Speaker 2: 7:08

Wow. Yes. I mean, I've used Meta AI for the image generation side of things, but I haven't really explored it for copywriting. I did have a look at the, Adlamo on Groke and it was super impressive, super fast, like you're saying it was 900 tokens per second which was like mind blowing stuff.

Speaker: 7:28

And the best or worst part is that you can use it on Whatsapp so I can like spend. A lot of time, just like, like creating new visuals on WhatsApp or like texting it to my friend and you can actually create like group chats. and summon meta AI in your group chats, which is crazy because then you're having a conversation with another human and you can get AI to support that conversation. and start planning for different events or activities. I think there is. Insane, like the speed at which we are seeing that change.

Speaker 2: 7:59

Wow. It's crazy. It's actually being integrated into our, you know, every day, even just the social side of things. I mean, I did see a bit of kickback from users about the integration of Meta AI into WhatsApp, people find it a bit obtrusive. But, you know, for the likes of you and I, we're super interested and we are

Speaker: 8:14

on the, on the let's go side of the fence. Yeah. But, but I would love to know, like, so for yourself, right. When you first started using AI, did you hit any blockers? So specifically as a marketer, were there any challenges and how did you overcome them?

Speaker 2: 8:30

Sure. I mean, copywriting is, I mean, I know this is your expertise, but definitely not my expertise and the combination of a bad copywriter and AI can equal copy. I must say, you know, just copy and pasting first drafts in all of that. It's, yeah, that was probably the biggest challenge for me is to understand how to really maximize prompts. And, you know, with scenario setting, telling, you know, it's take a deep breath and break it down into tasks. That took me months and months to realize, but now I've got to the point when it writes a really stellar first draft for me, and then I just go over and improve it and because of it, I've actually become a much better copywriter because of it.

Speaker: 9:12

Yeah. I think the amazing thing is that as you learn how to leverage AI, right. You sort of figure out what works and what doesn't, and it almost becomes like you're. Bestie or your intern, right? You, you know, that when you give it certain instructions, it's not going to listen or it's going to skip certain things that you see, whereas when you break it down into bite sized pieces, then it gets to really process the information and craft that copy for you. And I know you're a big fan of testing AI for image generation. What is the best image gen tool for marketers so far and why? I think this is something that a lot of people. have on top of their minds, especially if they're not great at Midjourney, then they are looking for like other tools. So what has your experience been?

Speaker 2: 10:00

Yeah, good question. I love AI image generation and I post, like a comparison carousel quite regularly about it, which does very well. You know, people are interested and I must say, you know, ideogram is the best free version, in my opinion. The text rendering is crazy. It gets it, you know, spot on every time and the prompt adherence. Very, very good. I'm very impressed by ideogram as well as meta AI. Meta AI has really impressed me straight out the gates because that's stop motion. You know, benefit really appeals to me. I've never seen that before. So, and also the fact that they're tagging AI images with the little tag. Thumbs up matter. I, I really like that. So, I say those are the best two free solutions out there right now for marketers.

Speaker: 10:45

And if, if a marketer is looking for, because you know, a lot of assets that we create, right. Has to be hyper realistic. Otherwise it still wouldn't work as well. So what image Gen 2 would be? You know, something that a marketer should consider for more realistic images for ads or social posts.

Speaker 2: 11:03

good question. It's going to have to be Midjourney if you want that hyper realism. Unfortunately, you might have to master a few advanced prompts, but if you can't, Ideogram is the next best alternative, I think, in my opinion.

Speaker: 11:17

Also, I personally haven't tested ideogram, but I'm really excited to put that to the test because I am a, I'm a more of a copy person, so I spend most of my time testing the different tools for a copy. I'm And what I actually like to do is like yourself, give it a similar prompt or the same prompt, and then, use it on different platforms to see the output. And I know that you can always optimize prompts for each, you know, AI chatbot, but it's still a really good first indication of how well a prompt performs on a certain platform. And this also led me to realize, interestingly, that Cloud is great for long form content. ChatGPT is. Better at strategic thinking. Gemini is really good for cold emails and Google ad copy. And then Meta is great for socials and ads. And it's really cool because I thought that there will be one single tool that is great for a copy, right? It turns out that because of the way they are trained and because of, you know, the different factors, you get very outputs. And each tool is great at a different task. So there has been my own findings.

Speaker 2: 12:27

Of course. Yes. You know, I might jump from Gemini for one thing, then perplexity to another. Like I need to test out meta AI. if you're saying it's good for the socials, cause I thought I found the secret with Gemini, but maybe there's a, a better term. Time

Speaker: 12:40

to put them to the ultimate test. I'm going to, I'm going to do that next for my next idea. Yeah. And speaking of which, right, I would love to, you know, Take a look at your actual workflow in terms of creating the newsletter, right? Because you mentioned how you've managed to integrate AI into really automating a lot of workflow for your newsletter. Could you show us a demo?

Speaker 2: 13:02

Of course, I'd love to show you guys a demo. And I've actually baked in a little, sneak. Preview of a part of the process. I didn't share on my video. So, I hope you guys enjoy it

Speaker: 13:11

Awesome. I'm gonna grab my popcorn and we get first dips on your secret processes

Speaker 3: 13:19

Honestly, it's Yes

Speaker: 13:20

And for our listeners who are not looking at the video and who are just listening I think charlie can talk you through what is being shown on screen. So you guys also know what's going on Awesome now over to you

Speaker 2: 13:33

Cool. Thanks, Audrey. So I'm in perplexity right now. I'm using the free version. I don't need the pro to do the newsletter creation. Free does the job, which we love. so this prompt that I've developed here actually trawls through, well, let's start with the scenario setting at the start, you know, it's positioning itself as an experienced research analyst. Analysts specializing in AI and digital marketing trends. And the objective here is to search the latest AI marketing news from the specified publishers, which come down later, in the prompts from the last seven days because I post weekly. So it needs to be within the last seven days. and then the prompt structure itself, it identifies the publisher and then also does some additional searching around the URLs themselves, but then coming on down, here's the. The classic take a deep breath and work on this problem step by step, which I really, advise anyone to include in your prompts, especially if they're mega prompts. And then we've got some additional instructions here. But then the URLs that I've provided are ones that I trust and that I know are reputable sources. You know, I've got some, marketing focused ones, and then I've also got some AI centric ones further down like TechCrunch and The Verge. And you know, the, the more, the merrier I'd say here, as long as you trust the source, then. I'd advise putting it in there. So yeah, let's press enter and see what it comes up with. This isn't my one source of truth for, AI news. I will also do some additional research on LinkedIn and as well as a simple Google search. As much as we love perplexity, Google still works.

Speaker: 15:13

Yeah,

Speaker 2: 15:15

you can't ignore Google. but it's come up with a few. Suggestions here. We've got something around paramount new. I don't think I'll cover that one, but tick tock. Okay. That's something that I'm interested in and yeah, I mean, it's not the greatest result I must say, but you know, other weeks I've had it when it's given me 12 odd articles, but anyway, this isn't the goodies I'm moving on to the, the focal point of the prompt, which is the mega prompts.

Speaker: 15:48

Yes, I have one question before we move on to the megaphone, right? So how accurate have you found perplexity in pulling out, you know, the, the latest news for you? Cause you've given it like quite some, links, right? And does it scrape every single link?

Speaker 2: 16:04

Yes. So I, I, it doesn't scrape every link every time it kind of, this isn't the most reliable part. And I feel like there still needs to be some fine tuning, but yeah, I know. Okay. To answer your question, it doesn't scrape every link and I wish it did.

Speaker: 16:19

So it's like selecting a couple of links, going through the pages and pulling out information, which is still great because that would have taken you hours to do manually without AI. So I think that's like a huge time saver already in getting v1 of the output.

Speaker 2: 16:34

Yes, exactly. Like you say, it's the version one and it's the first draft, like with anything AI. and you know, now it's down to me to do some additional research and what other URLs I'd like to maybe include. So. I guess if we move on to the megaprompt itself, which I did have copy and pasted into here, but it seems to have disappeared. It's all good, let me just quickly grab it.

Speaker: 16:55

No worries. I think what is really interesting is, you can see like how he has structured, Charlie has structured his prompt, right? It's not a one liner. If, if you, you know, like if you use a one liner prompt, or even if you use like a super short prompt, you will not get the same results. And the more, The more specific or detailed you are, in most contexts, the better the output, because a lot of times people think that, okay, I just need to ask AI for the work, but actually you need to guide AI to get you the final output you are looking for.

Speaker 2: 17:30

A hundred percent. You've got to treat AI like it's a child. It's very intelligent. It's a very intelligent child, but also it needs to be told what to do sometimes. okay. So this is the mega prompt itself. Again, we always, always start with scenario setting. this time we're positioning the AI as a copywriter and a journalist with a specialized focus in marketing technology, as well as application of AI. But then also this is a bit that I like to include with over a decade experience. People often neglect this side of prompting, but I think, you know, give it as much context as possible that you feel is, useful. Relevant, but anyway, moving on, the objective is to compose this week's edition of Martech AI and instructions, which, you know, I found, I don't know why, but for the life of me, that AI always loves to write in title casing. So I had to build very, very comprehensive title prompt instructions just so to ensure that it doesn't write in sentence casing and actually picks up all the, your, the subsections So literally the title section alone is probably as big as the rest of the prompts. Yeah, honestly, I'm not sure if, half of this might be fluff, and it could be maybe, condensed a little bit, but it works for me. So that's the main thing, but moving on. So we've got the intro section. I'd also like to include, how many words I'd like for each section. If you're writing maybe blog posts or newsletters, then this is wise potentially because otherwise the AI might spit out paragraphs and paragraphs. and less is more here. And the TLDR, which, for those who maybe don't know too late, didn't read. and it essentially just selects all the, all the subsection headlines and puts them in a nice, bullet point format, but using an arrow symbol instead. I prefer the arrows, It's a bit more, LinkedIn friendly, let's say, and then the section headlines themselves. So this is, quite important. And as you can see here, I've put in the, Grammarly, please not today. I mean, it can't leave me alone here. It loves me too much, honestly. and then, yeah, this is the important part for, for my title. It's, only the first letter of the title is capitalized. Capitalized except for proper nouns that took me forever to get to, but I'm so glad I finally managed to find the exact wording I needed to ensure that it writes how I want it. And then the URL that's important for when we embed on LinkedIn, the publisher itself, always important to, you know, credit the original publisher as well as coming into the copy itself. So the overview, no more than 16 words and then key points, just it's three, three bullet points. Just a scent. Right in one sentence, we don't want paragraphs and paragraphs. And then for the market point of view, which is the kind of the unique aspect of my newsletter, you know, bringing AI into marketing and I've made this section no more than 25 words. And then finally, moving on to cross referencing and depth of analysis. This just ensures what we're writing is indeed correct. And then it will also. integrate, additional insights from additional news sources into the newsletter section to make it a more comprehensive and enjoyable read. And finally, moving on to the conclusion. So to conclude the conclusion for me is always the same. so that doesn't change. it's the same CTA. and finally coming onto the URL. So I have three URLs this week. I'll probably go away and find a few more. Rarely do I post just three. If you're ready, Audrey, then I'd like to press enter and let's see what it comes up with.

Speaker: 21:25

Please do it. I am so excited. This is one of the most comprehensive prompts I've ever seen, Charlie. So this is amazing for me. I'm like, wow.

Speaker 2: 21:34

Wow. Oh, thank you, Audrey. Yeah, I got great feedback on it. So fingers crossed it works because, for my video overview, I did have to try a few times, as you can see. So fingers crossed the AI gods are on our side

Speaker: 21:46

today. All right, let's hit the button and see what the output is.

Speaker 2: 21:52

Oh, okay. It seems to have played nice today. As you can see, the subsections have come out, in, in full, which is great because on my previous trial runs, it wasn't providing the marketers POV, which does happen, you might have to just try, readjust the mega prompts so that it works for you. And great. Yeah, it seems that we've covered everything. That's it. My job is done. my newsletter is written. Wow, like my job.

Speaker: 22:24

Wow, so. And it's even. Yeah, it's, so what were you saying?

Speaker 2: 22:28

Sorry, I was just saying it's even managed to embed the URL. No, it doesn't work. Anyway, sorry.

Speaker: 22:34

Almost there. Almost there. But Charlie, this is so amazing. So for those of you who can't see the screen, right, what Charlie has done with this mega prompt is create a stunning newsletter that I can tell is beautifully formatted. I can also, I took a quick read with other, read off the copy and it flows. you can, you can't really tell that it's super AI as well. It's not, it doesn't have the AI sounding part of it, which is amazing because when you use chat GPT, it sounds extremely AI. So that's amazing. question, did you, is perplexity like the best tool for this mega prompt? Have you tested it on any other, you know, tools out there?

Speaker 2: 23:13

Yes, I have. I've tested it on Gemini and ChatGPT. Gemini was okay. I probably could use it if I had to. ChatGPT, on the other hand, wouldn't advise using it. As you say, it comes out with all those generic terms like, let's delve into this, insightful, you know, all those generic AI words with perplexity. I don't seem to get, those generic ones and yeah, I have found it's the best for me.

Speaker: 23:41

Wow. And, and how long did you take to come up with this mega prompt? Because I know how much effort went into each section. I can tell like there is thoughts behind it and I can tell that everything is hyper specific and focused. It must have taken you like lots of testing to get here, right?

Speaker 2: 23:58

Yeah. I mean, I'm on week, I'm about to publish week 28 so I've been doing it for over half a year. Okay. Yeah, the first half of my time writing the newsletter was messy and very manual. The second half, when I started to realize the power of megaprompts, just bit by bit, I just kept adding to it, adding to it, adding to it. And that's what I'd, recommend, you know, because I do, I do this on a weekly basis. So if you can just add something that makes the megaphone better every week, it's like life, you know, small, small wins make big, big gains. So, yeah, it was a small That's a quote you need on

Speaker: 24:32

your

Speaker 2: 24:33

shirt. We need

Speaker: 24:34

that on the shirt. Charlie, small wins make big gains. I think that would be amazing. And I would love to Are there any, do you have any tips for mega prompts? Because for myself, I prefer chain of top prompting, which for those of you who don't know what it is, it's like breaking up one giant prompt into many steps for me as, because I'm a copywriter and because of the way I think that has worked well for yourself, right? When you build megaprompts, are there anything, is there anything you have to take note of? What do you want to include in it? Any tips for people trying to build their own megaprompts?

Speaker 2: 25:11

Sure. So, sure. So always, always, always start with scenario setting. That is an absolute must, even with simple prompts. It's so important to set the scene for the AI so it knows how to tackle the task. And then also, like I briefly mentioned, the fact that I've specified exactly how many words I'd like in each section, that's very important because the more comprehensive you can make each section the better without confusing the AI. That's, that's the key thing because there can be conflicting, instructions in prompts sometimes, and that can really confuse things. But as you mentioned, Audrey, yeah, breaking, breaking it down into maybe two megaprompts, three megaprompts, I think that's wise because AI is good at many things. But not all at once.

Speaker: 26:04

Yeah, but I think what you have demonstrated here is the power of a megaprompt. this is amazing because my prompts are long, but they are broken into so many tiny bits, right? And this is like me seeing something that is massive for the first time and generating super high quality results. So, Amazing job. I'm, I'm so blown away, Charlie. This is like, wow.

Speaker 2: 26:29

Thank you, Audrey. Honestly, I managed to, impress myself some with this.

Speaker: 26:36

Yeah, good job. Pat yourself on the back.

Speaker 2: 26:39

Well done, Charlie.

Speaker: 26:40

Awesome. And I think, thank you for this demo. And I would love to ask, you know, some other like questions about marketing and AI, right? Where do you see the future of Marketing or the future for marketers with the advancement of AI, like, what is the role of a marketer and how do you think, you know, jobs would change?

Speaker 2: 26:59

Hmm. Good question, Audrey. Well, I see it as, you know, the, the monotonous mundane. Processes that humans previously had to do, like reporting, things like that. That was tedious. AI will take care of that for us and allow us to be more creative as marketers or give us more tools, more time and freedom to think about strategies, campaigns that just make people go, wow. and AI will make that all just happen a lot faster. So I believe it will free up human creativity.

Speaker: 27:33

I think that is a brilliant response and a lot of creatives are still perhaps a bit afraid of AI. I know, at least some people are in the camp of like, I don't want to acknowledge its existence or I don't want to integrate AI into my workflows, but I don't think that AI is going to disappear. It is here to stay. We have already seen how fast it has evolved over the past year. And I think the speed of evolution is going to just continue to increase and we will see that so many changes that even for myself, I think what is going to excite me most is the way that videos are going to be created at scale. I think with AI's generation abilities, We're able to A B test a lot more video formats for ads and even U G C A I created content which is mind blowing to think about but I'm not sure if you have seen any of those. Those are pretty incredible.

Speaker 2: 28:31

Yeah, I'm scary.

Speaker: 28:34

It's true though. I think there is a fine balance between, you know, the human and AI part. But I, I, we will evolve as we go along. since you have tested so many AI tools, what are your top picks for marketers out there?

Speaker 2: 28:48

Sure, well, Gemini, I'm loving Gemini. Chat GPT is out the door, Gemini is in, and that's my new love affair at the minute. I can't get enough of it, it's so good at copywriting, it's like chef's kiss. I love it. As well as perplexity for research, but I've been using authored up on LinkedIn. That's maybe a little bit more LinkedIn specific, but I can't get enough. It's so good. Canva too. That's, that's an obvious pick who doesn't use Canva now. but as well as Photoshop, you know, like I, I'm proficient in Adobe CC and I love the, Photoshop magic expand because previously Photoshop and Adobe was so difficult and unaccessible to, you know, non. Graphic designing marketers, whereas now, you know, the barrier to entry is so much lower and with Canva coming for them, Photoshop, you know, have to make their tools available and accessible. So, yeah, I really recommend those for any designers out there. that is essentially like my MarTech stack, let's say.

Speaker: 29:46

Veed is pretty good for, video creation, right?

Speaker 2: 29:53

Yes. I love Veed.

Speaker: 29:54

I personally use like, Descript. I'm not sure if you have tried it. But it's I haven't yet very powerful and the reason why I like it is because you can Record a video right and you can edit the video by transcript Which means you can remove the the nose the rights and any mistake in a short amount of time And that's why it's super powerful

Speaker 2: 30:18

No way. I mean, you used to be a VEED,

Speaker: 30:19

Yes. And then I moved on. I

Speaker 2: 30:21

was like,

Speaker: 30:23

this is better. So you never know VEED could have a new feature soon, but yeah, definitely check out this Descript if you are into creating videos and if you really want to like streamline your workflows. Now, last question from me, Charlie. So for any marketer, right, who is trying to get into AI and learn how to leverage it. What advice do you have for them?

Speaker 2: 30:45

Sure. So firstly, I'd start off by following Martech AI for those weekly insights on marketing and AI and bridging, bridging the gap, but also, you know, yeah, leading on from that, staying on top of the news and articles, following top creators like Audrey and myself. And, you know, it's staying on top of things. I remember it was like two, three years ago, I saw this research study, which said there's a huge gap between technical and marketing. and non technical marketers, especially with the emergence of AI, which I think very much thrusted me into the position I'm in now. So if you can just stay ahead of the curve and like you said, not ignore it. Cause to me that is just plain not stupidity, but come on ignorance. Let's, stay ahead of the trends as cliche as that sounds, but yeah, just. You know, leverage it to your advantage.

Speaker: 31:39

Yes, leveraging it to your advantage. And that's actually the purpose in why I started this podcast because I think there are so many people who have not fully maximized AI and there are so many of us who are actually doing it. So hopefully this podcast bridges that gap. With that, I want to thank you for your time, Charlie. It has been amazing. It was a pleasure having you on this show. And thank you guys for tuning in. Don't forget to subscribe to the podcast and hit the bell for more actionable AI marketing insights. We will see you next time.

Speaker 2: 32:12

Thanks, Audrey. Bye guys.